Perceptual map for the energy bar market

Market-oriented loose touch with Public Diverse product mix needs Good distribution system Needs to pay attention Good partnerships all its products 66 Advertising at Blockbuster on video tapes or DVD Different packaging ideas sphere Cartoon shaped chips in safe package Contests at school for new products, flavor, package Contest at school awarded with companys products School sales of chips -like candy bars Fluorescent packages- glow in the dark chips Package tie with Pepsi -small can of Pepsi with small plastic can of chips wrapped together 67 Musical package- hear a funny music or a distinctive sound while opening the package Packaging chips bag with wet- napkins to clean hands Popup advertisement on Internet, especially on sites visited by teenagers Two different chips in same packaging Package tie - two different kind of chips in different small plastic can wrapped together About PowerShow. Whether your application is business, how-to, education, medicine, school, church, sales, marketing, online training or just for fun, PowerShow.

Perceptual map for the energy bar market

Perhaps these terms are synonymous in the mind of the reader. Or perhaps they evoke some religious zeal concerning fundamental distinctions in future trends for computing. Regardless, researchers in these fields all share one common belief, namely that it is time to shift our research focus away from the traditional paradigm of desktop computing.

Rather than force the user to search out and find the computer's interface, our new aim is to provide an interface that can take on the responsibility of locating and serving the user.

In this paper we present the case in support of a research agenda on context-aware computing. We will provide some general mechanisms and architectures to support context-awareness and justify their effectiveness through a number of case studies on applications that benefit from context-aware services.

The FCE Group is dedicated to the invention of novel applications of computing technology to assist everyday activities. We are trying to create an array of computational services that permeate everyday life without becoming too much of a physical, cognitive or social burden. Some of the principles we have used to direct our research method are Maintain an applications focus, as opposed to a technology infrastructure focus.

Perceptual map for the energy bar market

Do not spend too much time predicting the future; aim to invent it. After enough experience has been gained through rapidly prototyping novel applications, general themes and mechanisms can be generated.

In our work in FCE, we have generated three general themes, of which context-aware computing is one the others are the capture, integration and access problem [2] and ubiquitous software services [ 181 ]. The general mechanism for context-aware computing is summarized in the following steps: Collect information on the user's physical, informational or emotional state.

Analyze the information, either by treating it as an independent variable or by combining it with other information collected in the past or present. Perform some action based on the analysis. Repeat from Step 1, with some adaptation based on previous iterations.

After providing a brief overview of related research on context-aware computing, we will give an overview of four different attempts to provide context-aware computing. Each attempt is a project that has at least one and usually more running prototypes that we have developed.

Greater details of each project can be found at our Web site http: Each project will be presented in terms of a motivating application, discussion of how context is important in that application, some general mechanisms or architectural solutions that were used in our prototyping efforts and a discussion of some issues that have arisen with respect to context-aware computing.

Background and related work Future computing environments promise to free the user from the constraints of stationary desktop computing, so researchers should focus on what applications maximally benefit from mobility.

Highly portable devices, such as personal digital assistants PDAspagers, and cellular telephones are starting to proliferate.

The wearable computing community is rapidly providing even more power to support a mobile user.

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Too many of the applications provided on these portable computing devices, however, are simple duplications of what we have on our desktops, or simple messaging devices that work too much like traditional ones.

None of these devices take into account the one thing that changes most when a user is mobile location. Building applications that are customized to the user's context can be of benefit in stationary modes of interaction as well. We define context-aware computing as any attempt to use knowledge of a user's physical, social, informational and even emotional state as input to adapt the behavior of one or more computational services.

The majority of context-aware computing to date has been restricted to location-aware computing for mobile applications, and our own work started out that way as well.

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A more general programming framework for describing location-aware objects was the subject of Schilit's thesis and reflected a lot of the work done at PARC [15]. There has been some interesting work recently directly related to context-aware computing. Essa and Pentland have used computational perception techniques in an attempt to match actual facial expressions with some prescribed expressions indicating the state of the human e.

Though this work does not claim to be a way to predict human emotions, there is a clear suggestion of how this and related perception research can improve the quality of contextual information that can be gathered.

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Picard's work on affective computing [14] suggests a similar objective, only through the use bio-electric signals, coupled with theories on emotion and cognition.

Using location to provide context There are a number of PDAs available today, yet there are not many people who are devoted to using them, for a wide variety of reasons. One way to thwart this lack of market success is to invent new ways to use a PDA.

The size of current PDAs is similar in size to a guidebook that a tourist might take with them on vacation. The book lists places to visit and provides important practical information, such as locations of interesting sights, or categorization of hotels and restaurants.

The one thing a book does not know, however, is where the tourist is located when they want information. Position information augmenting an electronic guidebook could address that problem.


We initiated the Cyberguide project to experiment with location as a context cue [ [10][11][3] ]. We have developed a number of Cyberguide prototypes that support both indoor and outdoor tours.

Figure 1 shows a version of the outdoor Cyberguide used for touring local establishments in Atlanta. The left shows the interactive map indicating the user's location the triangle and the location of establishments previously visited the beer mugs.A Worked Example of Interpreting a Perceptual Map.

The map highlights many market gaps, particularly towards the middle of the map. These are probably viable gaps and present a significant market opportunity. perhaps rivaling the substitute energy drink market at times.

Hydropower is the most flexible and consistent of the renewable energy resources, capable of meeting base load electricity requirements as well as, with pumped storage technology, meeting peak and unexpected demand due to shortages or the use of intermittent power sources.

The information and data found through the USDA “Energy Page”, the Energy Investment Map, Energy Matrix, and Bioeconomy Tool Shed are presented as resources for individuals, and public and private entities with an interest in renewable energy.

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