Case analysis for hyundai card

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Case analysis for hyundai card

Posted by jefferson in Saving Money comments When a company wrongs a customer, they typically have two alternatives: Attempt to make the customer happy. It may take a small investment to do so, but in the end, companies that take care of their customers typically achieve greater success.

Case analysis for hyundai card

This is the story of a company that chose the second option. Why I Bought a Hyundai After graduating from college over a dozen years ago, one of the first things that I wanted to do was to purchase a car.

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With my down payment and anticipated car payment, I limited my options to purchasing a used model from Toyota or Honda, or instead opting for a brand new model from one of the discount brands. There was something appealing about owning a brand new car, and having a blank canvas of sorts to take pride in, and take care of.

Of the discount brands, Hyundai caught my eye and quickly became the favorite. Their new line of cars had slick styling, were well reviewed, and were very affordable. This warranty was a huge selling point for me, and I ended up selecting a brand new Hyundai as my first vehicle out of college.

It got decent gas mileage, and handled the needs of a 21 year-old young professional fairly well. I did my part by getting regular oil changes and following the recommended maintenance plan. That all changed shortly after the odometer passed mile 61, One day after visiting a friend, I was driving on the highway when the car started to rapidly decelerate.

I quickly pulled off to the side of the road, and smoke began to billow out from underneath the hood. The issue seemed to come out of nowhere, as the car had given no indications of trouble.

There had been no service engine lights, no leaks in the driveway, and I had actually had my fluids checked just a few weeks before.

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Hyundai Responds Later that day, the Hyundai service department called me with the skinny. The temperature gauge that determines when anti-freeze needs to be injected into the engine had malfunctioned and stopped injecting coolant. Without any way to cool itself, the engine block had massively overheated, and was a total loss.

At this point, I was grateful that I had bought a Hyundai. If I had gone with a different brand without such a great warranty, I would be in trouble.

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I mentioned this to the service manager, and asked how long it would take them to fix the engine. He told me that he would get back with me later that day with an answer.

The call that I received that evening knocked my socks off. He said that while themile warranty did cover the engine and all its components, the coolant temperature gauge was not considered part of this assembly. Trying to Fight Back I was furious. I spent the next several weeks calling the service departments at the local dealerships and trying to work my way up the corporate chain to get some resolution.

I diligently collected copies of my maintenance records and presented them to anyone and everyone. I wrote letters and even got several Hyundai employees to admit that there was nothing that I could have done to prevent this issue, and that it was dumb luck.Hyundai Motor Group acquired Diners Card as a subsidiary and changed the card‟s name in to “Hyundai Card”.

The company provides credit card products and services to its customers in Korea. Company‟s strategy focus is to have a diversified and stable funding portfolio.5/5(1). Get the latest science news and technology news, read tech reviews and more at ABC News.

Pricing has finally arrived for the Hyundai IONIQ Plug-In Hybrid and it’s shockingly inexpensive!

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Just a few weeks ago, we reported about the Hyundai IONIQ Plug-In Hybrid’s official EPA. The Hyundai Capital joint venture was formed in October , and the Hyundai Card joint venture followed in October , with a total initial investment (equity injection and subordinated debt) of US$ billion from General Electric (GE).

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Case analysis for hyundai card

Hyundai Motor Company is an automotive manufacturer from Seoul South Korea. The company was established in by founder Chung Ju-yung as a construction company.

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