Our team delivers smart, modern content on all kinds of genres, allowing our clients to focus on their core business, leaving the content marketing to us. We also optimise all content with SEO in mind — helping you achieve results faster than ever. So are corporate emails, newsletters and more.
A buyer persona is a document of a fictitious person based on market research. It reveals information on your target audience, such as their age, gender, interests, hobbies, pain points, etc. For example, take a look at the wording in this post: Based on this post, I might write an article or create a wireless parking sensor landing page that started out like this: Our wiziwig parking sensors are neither complicated nor expensive.
Headlines are the secret sauce to getting more clicks, shares, and ultimately sales. So how do you make your headlines more compelling in search engines? Try to include a number in your headline. Headlines with numbers tend to get more clicks in the SERPs.
The highest engagement rate on Facebook were headlines that began with: Posts with twelve to eighteen words in the headline receive the highest number of Facebook engagements on average.
Besides numbers and phrases, you should also strive to use headline formulas that have been proven to work well. For example, how-to and list posts are some of the most popular articles on the Internet.
Get your free point on-page SEO checklist to help increase traffic and skyrocket your rankings! Click here to download it for free right now! So if your headline has done its job, people will click to read the whole article.
Luckily, writing an enticing intro is pretty easy. Just use the APP method: For example, in my guide on how to start a blogI start the article like this: Following that, I make a simple promise: If we scroll down, you can see how I did this in my article.
I showed them a preview of the traffic numbers and how I outranked Amazon for a highly competitive keyword. The reason for this is two-fold: Big paragraphs look scary, especially on mobile, and tend to drive people away before they even get to the heart of your content.
Short sentences are easier to read — which means more people will read them. As famous advertising expert Joseph Sugarman explains in his book The AdWeek Copywriting Handbookthe purpose of the first sentence is to get your reader to read the second sentence. The purpose of your second sentence is to get them to read the third.
The purpose of the third sentence? You get the idea. More on short sentences and getting people to read the next lines of your content in SEO copywriting tip 5 on bucket brigades.Bucket Brigade does the hard work of crafting and telling new stories because we believe it matters. But we can’t continue this good work without you.
Schedule your donation now through Thursday, November 15th, Give to the Max Day, to help create art and tell new stories because it matters.
Production Company: Independent Media, Inc. Director: Elias Merhige Executive Producer: Susanne Preissler Director of Photography: Bruno Delbonnel Advertising Agency: Fallon Agency Creative Directors: Bruce Bildsten, Mike Gibbs Agency Producers: Brian DiLorenzo, Rob van de Weteringe Buys, Nicholas Gaul Agency Art Director: Gerard Caputo.
Sep 19, · He says "Bucket Brigades are an old school copywriting tactic that were originally designed to keep people reading sales letters." So, it's all about how you attract your reader and make him stay on your web page for a long time, which it not only .
Similar to bucket brigades, asking questions can lure your reader to click further into your deck.
It lures them by capitalizing on our personal curiosity. While curiosity may have killed the cat, not capitalizing on it when creating a SlideShare deck is a one-way street to killing your presentation.
Tweet with a location. You can add location information to your Tweets, such as your city or precise location, from the web and via third-party applications. our services Over the past 4 years, we’ve worked with dozens of established brands to help them optimize their content.
Our team delivers smart, modern content on all kinds of genres, allowing our clients to focus on their core business, leaving the content marketing to us.