A study of marketing issues in pepsi an american food and beverage company

Oscar Williams Oscar Williams Jr. He is inspired by a variety of sources, ranging from renowned musicians such as Wynton Marsalis, Joseph Joubert, Richard Smallwood and John Williams to the enthusiasm of spectators tapping their feet and humming. Oscar currently holds several positions both in the education world and in the entertainment world. He is currently working on a Doctorate in Educational Leadership and Management from Dallas Baptist University as well as finishing his sophomore gospel project entitled, "Speak Life".

A study of marketing issues in pepsi an american food and beverage company

Get Full Essay Get access to this section to get all help you need with your essay and educational issues. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which includes an acquisition of Tropicana in and a merger with Quaker Oats inwhich added the Gatorade brand to its portfolio.

Demographic factors are the relevant to the business for formulating and implementing of strategy for controlling and accomplishment of the objectives of the organization. Demographic factors like size of the population, population growth, rate, age, composition, life expectancy, family size, spatial dispersal, occupational status, employment pattern etc.

Following are the Demographic factors contain age, population density and distributions of targeted customers which is can effects the marketing of PepsiCo.

A study of marketing issues in pepsi an american food and beverage company

The potential customer of PepsiCo would be the age of 14 to 30 years. So their main target is young generation. Soft drinks are one of popular project linked by our youth.

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Company has to plan promotional strategies to attract the customers. Promotion and education has a direct relationship. Population distribution means how much population lives in urban areas and rural areas. PepsiCo targets on urban areas and middle class to upper class as people there are more attract towards such beverage while people in rural areas are more attracts to local drinks.

PepsiCo sales their product more those cities and regions, which have the largest population density. Dhaka has the largest population density in Bangladesh.

Pepsi sales are more in Dhaka as compared to the sales in Chittagong. Economic factors are the very important determinants of business strategy in the organization for formulating, implement and controlling of economic policies.

For instance, in developing country, the low income may be reason for the very high demand for the product and services of the business. Consumers require buying power to buy a product. The economic environment consists of factors that affect consumer purchasing power and spending patterns.

Bangladesh has a developing economy which offers outstanding business opportunities for the right kind of product.

Pepsi has also focused on this factor using their economic forecasting. Pepsi have announced different products for different set of people. So if there is an economic downfall in the country they still have the capacity to run their business and they have absolutely no fear of wipe out.

PepsiCo SWOT Analysis & Recommendations - Panmore Institute

Their economic policy preparation can be seen through their price patterns— The 15Tk regular drink is targeted for local customer outside needing refreshment after lunch or dinner. The 25Tk disposable pet bottle is targeted for people who are traveling and have high buying capacity.

The 35Tk Cans are status symbol and are consumed by upper class to show some difference. If the there is a big economic downfall in the country so their sale of regular bottles decreases but on the same time due to their perfect marketing their Cans sale increases.

The other advantage Pepsi finds from their perfect marketing is that their sports sponsorships help them gain respect in youth which increases their sale when there is a win from Bangladesh team.

So they never get cut short in a boom.

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It has close relationship with the economic system and economic policy. For instance; the communist countries had a centrally planned economic system.

Communist government countries laws are control investment and related matters. The political environment is based on the uncertainty, therefore, demographic countries consist of number of political parties.Up until today, Pepsi Cola Company – further will be mentioned as PepsiCo – has successfully expanded it area of products through mergers and acquisition of other companies, such as Frito-Lay Company, Quaker Oat Company and other companies.

Marketing Strategies of Pepsi Co. PepsiCo is the second largest food and beverage company in the world. Caleb Bradham founded PepsiCo in , a pharmacist and drugstore owner, who formulated the ingredients for the syrup, originally called Brad’s drink, of what is known today as Pepsi -Cola.

In January , PepsiCo Americas Beverages (PAB), a division of the US-based multinational food and beverage company, PepsiCo Inc., started a social marketing campaign - Pepsi Refresh Project - in the United States.


A study of marketing issues in pepsi an american food and beverage company

PEPSICO’S INTRODUCTION PepsiCo is best known for Pepsi, the world’s second most popular soft drink after coca cola initiativeblog.com co is the international food and beverage company with sales of $ billion and net income of $ billion in Colombian soft drink company, Postobón, whose brand portfolio include Pepsi.

In Peru, while the Coke brand has slight edge in overall sales, the local legendary favorite, Inca Kola (J.R. Lindley), held the market lead as recently as CSPI ranks the safety of food additives—from acetic acid to yellow prussiate of soda—in this definitive glossary of the chemicals used to flavor and preserve our foods.